To any hard working agent who thinks about all the activities they do that generate business during the year, the most important words that come to mind would be: Follow Up!

It’s the most valuable tool in the tool box if for no other reason than it generates the highest return for the effort expended. That being said, be proactive by following up and staying in touch with past clients is one thing many agents forget about.  It’s amazing what a simple phone call or, even better, a hand written card that says “Just wanted to check to see how the new house is now that you’ve had time to settle in.” Send it 4-6 months after a sale and see what it will do to increase your referral business. From time to time take a moment to pull all the sales and contracts you’ve handled in the past 12 months and schedule a follow up contact 4 – 6 months after a closing.

Consider the following questions…What would 2 additional referrals per year do for your personal income? And how will that compound itself over 5 years?

How many of your referrals come from past clients? What other ways do you follow up with your clients? Please comment and let us know!